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How to close $100K+ enterprise deals, step by step | Jen Abel

Lenny's Podcast · Jen Abel, co-founder of Jellyfish and GM of enterprise sales at State Affairs · Aug 23, 2026

Why the enterprise sales process everyone learns has five steps, and Jen Abel says ninety percent of sellers are running the wrong one entirely.

Jen Abel breaks a hundred thousand dollar enterprise deal into fifteen real steps, from finding the right first contact at a company like SpaceX to surviving procurement redlines, with specific scripts, win rate benchmarks, and pilot tactics along the way.

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